Privacy Policy

 

Last Updated: October 29, 2026

  1. About This Privacy Policy

This Privacy Policy describes how Wuhan Xinshifeng Information Technology Co., Ltd., the company operating Moryiva, collects, uses, retains, and shares personal information relating to our online small household appliance store.

It applies when you interact with our website and retail services, including when you:

  • Browse appliances and product listings

  • Add items to your cart or complete checkout

  • Create or access a customer account, where available

  • Contact our support team

  • Request delivery updates or after-sales assistance

  • Submit a return or refund enquiry

  • Subscribe to promotional messages

  • Use other features available through the store

We handle personal information to process purchases, assist customers, maintain our website, and administer our business in accordance with applicable privacy requirements.

Some service providers may operate in other countries. Where international transfers are subject to legal requirements, we take steps to meet those requirements.

  1. Information You Share With Us

The information you provide depends on how you use Moryiva and the services you request.

You may supply details when placing an order, entering delivery information, managing an account, subscribing to updates, or contacting customer support.

These details may include:

  • Your name

  • Email address and telephone number

  • Billing and delivery addresses

  • Account information, where applicable

  • Order references and purchase history

  • Products, models, colours, and other variations selected, purchased, or returned

  • Payment and transaction information

  • Messages, photographs, and supporting attachments

  • Product reviews, survey responses, and other voluntary submissions

External payment providers may process purchases on our behalf. Complete payment card details are generally handled by the relevant processor rather than stored directly by Moryiva.

If you provide another person’s information, such as a gift recipient’s name and delivery address, you should have their permission or another lawful basis for sharing it.

  1. Information Collected During Website Visits

Our website and supporting services may automatically record technical information about your device and your interactions with the store.

Cookies, server logs, analytics tools, and similar technologies may collect:

  • Internet Protocol (IP) address

  • Browser type and settings

  • Operating system

  • Device characteristics and identifiers

  • Pages visited and appliances viewed

  • Navigation activity and time spent browsing

  • Shopping cart and checkout interactions

  • Referring websites and traffic sources

  • Interactions with advertisements or promotional materials

  • Website performance information and error reports

We may use these records to support website functions, understand browsing activity, improve navigation, and investigate technical problems.

Technical information may also help detect suspicious activity, protect customer accounts, and maintain transaction security.

  1. Information Received From Service Providers

We work with external organisations to support our website, payment processing, order fulfilment, shipping, and customer communications.

Depending on their responsibilities, these providers may supply information about your purchases or website activity.

They may include:

  • E-commerce platform providers

  • Payment processors

  • Fulfilment and logistics partners

  • Shipping carriers

  • Hosting and technical infrastructure providers

  • Customer communication services

  • Analytics and performance monitoring providers

  • Advertising and marketing partners

  • Security and fraud prevention services

  • Other providers supporting store operations

Information received may include payment confirmations, tracking updates, delivery records, browsing information, or details relevant to a customer enquiry.

Where permitted, we may combine these records with information you have supplied to administer, protect, and improve our services.

  1. How Personal Information Is Used

We use personal information for the purposes described below.

Processing Orders and Arranging Delivery

Purchase details allow us to receive orders, confirm transactions, facilitate payments, prepare shipments, maintain records, and communicate delivery updates.

Relevant information also helps us review cancellation, return, exchange, and refund requests.

Providing Customer Assistance

When you contact us, we use the details provided to locate relevant records, understand your enquiry, investigate concerns, and respond.

Operating and Improving the Store

Information may be used to maintain accounts, support carts and checkout, remember preferences, review website performance, and resolve technical issues.

Protecting Transactions and Managing Our Business

We may process records to identify fraud, investigate unauthorised activity, maintain business accounts, meet legal obligations, and handle complaints or disputes.

Sharing Product News and Offers

Where permitted, we may use contact details and related information to send small household appliance news, product announcements, promotional offers, and store updates. We may also assess engagement with these communications.

Where a legal basis for processing is required, we rely on the basis appropriate to the activity. This may include performing a contract, complying with a legal obligation, pursuing legitimate interests, obtaining consent, or another basis recognised by applicable law.

  1. Cookies and Website Preferences

Moryiva may use cookies and similar technologies to support website functionality and understand how visitors interact with our pages.

Cookies are small files stored on your device. Depending on the technologies used, they may help us:

  • Maintain items in your shopping cart

  • Enable checkout and account access

  • Remember selected preferences

  • Monitor technical performance

  • Measure website traffic

  • Understand product browsing patterns

  • Evaluate advertising effectiveness

  • Improve navigation and usability

Some technologies are necessary for essential store functions. Others may support analytics, personalisation, or advertising.

You can manage cookies through your browser settings and any privacy controls available on our website. Disabling essential cookies may affect account access, cart features, or checkout.

Where consent is required for non-essential technologies, their use is subject to the applicable consent requirements.

  1. When We Disclose Information

We may share personal information where reasonably necessary to complete purchases, operate the store, support customers, or meet applicable obligations.

Recipients may include:

  • Payment service providers

  • Order fulfilment partners

  • Delivery carriers

  • Hosting and technical providers

  • Customer support services

  • Security and fraud prevention providers

  • Analytics and advertising partners, where permitted

  • Professional advisers

  • Authorities or other parties where disclosure is legally required or permitted

We seek to share information relevant to the recipient’s role and the purpose of the disclosure.

Information may also be disclosed to respond to lawful requests, investigate suspected misconduct, address security incidents, or protect legal rights.

Where required, providers processing information on our behalf are subject to appropriate contractual requirements or other safeguards.

  1. Information Retention

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this policy, taking applicable legal requirements into account.

Retention periods vary according to the type of information and the reason it is held. Records may be needed to:

  • Complete purchases and maintain order histories

  • Investigate shipping or delivery concerns

  • Respond to customer enquiries

  • Administer returns and refunds

  • Review payment disputes

  • Meet tax, accounting, and reporting obligations

  • Investigate suspected fraud

  • Maintain security records

  • Address complaints or legal claims

When information is no longer required and no applicable obligation calls for continued retention, we may delete, anonymise, or otherwise dispose of it appropriately.

  1. Safeguarding Personal Information

We seek to maintain reasonable technical, administrative, and organisational measures appropriate to the information we handle.

These measures may include access restrictions, internal handling procedures, website security controls, monitoring, fraud prevention tools, and coordination with service providers.

No online transmission method or electronic storage system can guarantee complete security.

Please keep your account credentials confidential and avoid including unnecessary sensitive information in customer support messages.

  1. Your Privacy Rights and Choices

Your available rights depend on your location and the laws applicable to your circumstances.

Where applicable, you may have the right to:

  • Confirm whether we process personal information about you

  • Request access to relevant information

  • Ask for inaccurate or incomplete details to be corrected

  • Request deletion of information eligible for removal

  • Withdraw consent where processing relies on consent

  • Object to certain processing activities

  • Request restrictions on particular uses

  • Receive a portable copy of information

  • Update your marketing preferences

  • Exercise other rights provided by applicable law

Exceptions or restrictions may apply. For example, certain transaction or business records may need to be retained to meet legal obligations.

Before fulfilling a request, we may ask for information reasonably necessary to verify your identity or confirm your authority to act for another person.

Send privacy enquiries or requests to:

service@moryiva.com

We will review and respond in accordance with applicable legal requirements.

  1. Promotional and Purchase Communications

Where permitted, Moryiva may send promotional messages about small household appliances, new arrivals, seasonal selections, special offers, and store news.

Where consent is required, these communications are sent subject to the relevant consent requirements.

You may unsubscribe from marketing emails by following the instructions in a message or contacting customer support.

Opting out of promotions does not necessarily stop communications needed to manage a purchase or provide requested assistance. These may include:

  • Order confirmations

  • Payment status updates

  • Processing notifications

  • Dispatch and tracking information

  • Delivery correspondence

  • Return and refund updates

  • Responses to customer support enquiries

These messages support your transactions and the services you request.

  1. International Processing and Transfers

Our website infrastructure and service providers may operate outside your country or region.

As a result, personal information may be accessed, stored, or processed in jurisdictions with privacy laws that differ from those where you live.

Where international transfers are regulated, we take steps to meet the relevant requirements and apply appropriate safeguards where necessary.

Depending on the transfer, these safeguards may include contractual protections, recognised transfer mechanisms, or other measures permitted by applicable law.

  1. Updates to This Policy

We may revise this Privacy Policy to reflect changes in our website, services, technologies, providers, operating practices, or legal obligations.

Revisions may concern how information is collected, used, retained, or shared, as well as changes to store features and customer support procedures.

The “Last Updated” date identifies the latest revision.

Where applicable law requires additional notice or consent, we will take the required steps. Please revisit this page periodically to review our current privacy information.

  1. Business Details and Privacy Contact

For questions about this policy or assistance with your personal information, please use the details below.

Brand / Online Store: Moryiva

Business Category: Online Small Household Appliance Retail

Operating Company: Wuhan Xinshifeng Information Technology Co., Ltd.

Registered Business Address:

Room 2, No. 3, 8th Floor, Unit 1, Building 41, Phase 3 Baishazhou SME City, Qingling Urban Industrial Park, Hongshan District, Wuhan City, Hubei Province, China (Yuxuan Business Secretary - Custody No. 12)

Privacy and Customer Support Email:

service@moryiva.com

Customer Service Telephone:

+8615271876586

Wuhan Xinshifeng Information Technology Co., Ltd. operates Moryiva and manages website administration, order handling, fulfilment coordination, customer communications, and related support services.

When contacting us about privacy, please explain your request and provide sufficient relevant information for our team to identify and review the matter.

Thank you for visiting Moryiva.